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Florida AI Visibility Research · Naples 2026
Naples AI Visibility Report 2026: Why the Question Matters as Much as the Platform
When someone asks ChatGPT, Claude, Gemini or Google for a Naples business, only a portion of the local market makes the answer. We measured that gap across 1,812 businesses in 18 industries.
The local picture
How visible are Naples businesses in AI search?
188 of the 1,812 Naples businesses in our benchmark appeared at least once, a visibility rate of 10.4%. Naples had one of the broader local visibility rates in the city study, but that visibility was far from stable. The names that appeared changed substantially as the buyer changed the question.
A business can be easy to find by name and still be absent when a potential customer asks an AI system for options before they know which companies to consider. If the terminology is new, our guide to AI search optimization, AI SEO, GEO and AEO explains how this type of discovery differs from traditional search.
The industry picture
Which types of Naples businesses appeared most often in AI recommendations?
The answer changed substantially by industry. A useful local contrast is Veterinary Practices at 34.5% compared with Insurance at 5.1%.
Veterinary Practices
19 of 55 Naples businesses appeared at least once.
Insurance
11 of 217 Naples businesses appeared at least once.
| Industry | Appeared | Businesses | Share that appeared |
|---|---|---|---|
| Home, Property & Construction | |||
| Architecture | 12 | 51 | |
| Commercial Real Estate | 5 | 32 | |
| Electrical | 12 | 65 | |
| Engineering | 9 | 40 | |
| General Contractors | 12 | 335 | |
| HVAC | 11 | 119 | |
| Pest Control | 11 | 50 | |
| Plumbing | 9 | 76 | |
| Roofing | 13 | 116 | |
| Health & Care | |||
| Assisted Living | 8 | 29 | |
| Chiropractors | 16 | 122 | |
| Dentists | 16 | 294 | |
| Veterinary Practices | 19 | 55 | |
| Professional & Business Services | |||
| Business Consultants | 5 | 63 | |
| CPA Firms | 6 | 50 | |
| Insurance | 11 | 217 | |
| Personal Injury Law | 7 | 40 | |
| Staffing & Recruiting | 6 | 58 | |
The percentages above show the share of businesses in each Naples industry that appeared at least once in the measured AI searches.
Recommendation behavior
Does changing the search question change which Naples businesses AI recommends?
Yes. The recommended set often changed when the buyer changed the wording of the search. For every industry, we tested a broad search for the best local options, a direct request for a recommendation and a more specific need-based search.
Architecture recommendations were concentrated
The five most-mentioned businesses accounted for 47.7% of the recommendation mentions we observed in Naples architecture searches.
Dentists recommendations were much more fluid
When the buyer question changed, only 6.8% of the observed business-platform appearances repeated in dentists. By comparison, Insurance was one of the more repeatable categories at 54.8%.
For a business, one successful result does not necessarily translate into consistent discoverability. The more useful question is whether the company appears across multiple buyer needs, search phrasings and AI platforms.
Google AI Overviews
How often did Google show an AI Overview for Naples business searches?
An AI Overview appeared in 68.5% of the 54 Naples Google searches we tested. The likelihood changed considerably depending on how the question was phrased.
Broad “best” search
AI Overview appeared in 7 of 18 searches.
Direct recommendation
AI Overview appeared in 17 of 18 searches.
Specific-need search
AI Overview appeared in 13 of 18 searches.
That matters because a local business cannot appear inside a Google AI Overview when Google does not generate one. For local discovery, visibility depends on both whether the AI feature appears and which businesses make the answer when it does.
What Naples businesses can take from this
Being easy to find by name is not the same as being discoverable before a buyer knows who to search for.
The Naples data points to a practical shift in search. Buyers can now ask an AI system for a shortlist before they ever visit a company website or type a business name into Google.
That makes AI visibility a different kind of discoverability problem. Businesses need clear information about who they are, what they do and where they operate, but they also need credible signals across the wider web that support those claims.
If you want the broader framework behind that work, see our guide to what AI search optimization is and how it differs from traditional SEO. If you are looking at the problem for your own company, our AI search optimization and AI visibility services explain how we measure the gap and work to improve it.
Florida AI Visibility Research
Part of a broader look at how Florida businesses are discovered in AI search
Evoke Strategy’s Florida AI Visibility research looks at AI-assisted business discovery from two perspectives: across major industries statewide and within individual local markets. The program examines which businesses appear, how consistently they surface and how recommendation patterns change across platforms and buyer questions.
The Florida AI Visibility research hub is the central home for the program as new studies are published.
Methodology
How was Naples AI visibility measured?
We tested 18 Naples industries across ChatGPT, Claude, Gemini and Google AI Overviews. For each industry, we ran three local buyer-style searches: a broad search for the best local options, a direct recommendation request and a more specific need-based search. That produced 12 searches per industry and 216 Naples searches overall.
The benchmark included 1,812 businesses located in the City of Naples that met the study’s industry and operating-status rules. When an AI system recommended a business, we matched it back to that frozen local benchmark. Legitimate local businesses that appeared in AI answers but were not in the starting database were tracked separately rather than added after the fact.
How to read the numbers: this research measures appearance in the tested AI recommendations. It is a measure of discoverability, not a judgment about business quality.
Get the full Naples AI Visibility Report
The report includes the complete local findings, methodology and additional context behind the numbers.
Questions about AI visibility and the Naples research
What does AI visibility mean for a Naples business?
AI visibility describes whether a business appears when people use AI systems to research, compare or ask for local recommendations. It looks beyond whether someone can find the company by name and asks whether the company surfaces before the buyer knows which businesses to consider.
What is AI search optimization?
AI search optimization is the work of improving how clearly and consistently a company is understood by AI systems so it has a better chance of appearing in generated answers, citations and recommendations. Read our AI search optimization guide for a fuller explanation of AI SEO, GEO, AEO and AI visibility.
Which AI platforms were included in the Naples study?
We tested ChatGPT, Claude, Gemini and Google AI Overviews. Each platform was tested independently using the same three buyer-style search types across the 18 Naples industries.
Why does AI visibility vary so much by industry?
The number of local businesses differs by industry, AI systems return relatively short recommendation lists, and recommendation behavior changes by category and buyer question. In Naples, that produced a wide spread between categories such as veterinary practices at 34.5% and insurance at 5.1%.
Where can I see Evoke Strategy’s other Florida AI visibility research?
Visit the Florida AI Visibility research hub for statewide industry research and local-market studies as they are published.
