Streaming Video Advertising That Puts Your Brand in Front of the Right Viewers
Connected TV and streaming video give your business the impact of sight, sound and motion with more audience and media-buying flexibility than a traditional TV-only plan. Evoke builds CTV and OTT campaigns around the viewers you need to reach, the creative they need to remember and the broader marketing result the investment is meant to support.
Start With the Audience and the Role of Video
Streaming video gives you a strong option when you need to:
- Extend video reach beyond a traditional broadcast or cable plan.
- Reach defined audiences using the targeting options available through streaming media buys.
- Support brand awareness, launches, events or other campaigns where sight, sound and motion add value.
- Coordinate video with paid search, social, display, PR or other parts of your media plan.
- Measure reach, frequency, video engagement and downstream actions alongside the rest of your media performance.
Streaming gives us another way to put strong video in front of defined audiences and connect that exposure to the rest of your media plan, with more flexibility around targeting, reach and frequency than a traditional TV-only buy.
How We Plan CTV and Streaming Video Campaigns
We connect streaming video to the rest of your media mix so the audience, creative, reach and measurement all support the same objective.
Audience Strategy
We define who the campaign is intended to reach and use the audience and geographic options available through the media plan to narrow the buy.
Inventory & Media Planning
We evaluate available streaming inventory and buying options based on audience fit, reach, cost and the role video is meant to play.
Video Creative Guidance
We help shape video for the environment, including message hierarchy, length, branding and the action you want the viewer to remember or take next.
Campaign Management
We manage the campaign from media planning and launch through pacing, placement review and ongoing optimization.
Reach, Frequency & Engagement
We monitor how many people the campaign is reaching, how often they are seeing it and how viewers are engaging with the video where that data is available.
Cross-Channel Measurement
We place video performance alongside website, search, social and other available signals so your team can evaluate contribution without forcing unsupported direct attribution.
Streaming video gives you a powerful way to reach defined audiences with sight, sound and motion. We make sure the media, creative and measurement work together so that investment supports the larger marketing goal.
Put Video to Work Across Your Media Strategy
Evoke can build streaming video into your media mix with the audience strategy, creative guidance, media management and measurement needed to make the investment work harder alongside your other channels.
- Video reach aligned with a defined audience and business objective.
- Creative planned for streaming environments rather than repurposed without context.
- Media buying decisions based on audience fit, reach and cost.
- Frequency and pacing controls that make the spend easier to manage.
- Reporting that separates what can be observed directly from what the campaign may be contributing.
