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Elevate Your Brand
Letâs start at the beginningâŚ
What is Digital Marketing?
Online marketing covers a variety of areas, not just ads. Mainstays such as pay-per-click advertising and SEO still thrive, while social media has presented many new opportunities. The biggest challenge a business faces is determining the best mix and direction for their advertising dollars. Online marketing offers many benefits over traditional advertising in that nearly every activity can be tracked, thus making it easier to place an ROI on your spending. Developing goals, determining methods and measuring response are the critical activities for your online marketing efforts.
you might be asking
“Great, but what can you do for me?”
We hate to say, âit depends.â But, it depends. What we specialize in is working with you to determine your business goals and objectives. Then we put together a comprehensive digital marketing strategy to help you achieve those goals. We also implement and manage your digital marketing efforts.
Not every business has the same needs. We have a good handle on what works (and what doesnât) for a large variety of businesses.
Below are the most common types of digital marketing, and explanation of how they work:
Transform Your Digital Presence with Evoke Strategy
Evoke Strategy is a leading Florida digital marketing agency dedicated to helping businesses enhance their online presence, attract more customers, and drive growth. Based in Tampa, we provide a comprehensive range of digital marketing services tailored to meet the unique needs of businesses across the Sunshine State and beyond.
Why Choose Evoke Strategy?
At Evoke Strategy, we combine deep industry knowledge with innovative marketing techniques to deliver outstanding results. Our team of experts specializes in crafting customized strategies that align with your business goals, ensuring maximum ROI.
Our Core Services
Search Engine Optimization (SEO)
SEO is crucial for improving your websiteâs visibility on search engines. Our holistic approach includes:
- Keyword Research: Identifying the most effective keywords for your business.
- On-Page SEO: Optimizing website content, meta tags, and images.
- Off-Page SEO: Building high-quality backlinks and enhancing your siteâs authority.
Pay-Per-Click Advertising (PPC)
PPC advertising is a cost-effective way to generate leads and drive traffic to your website. Our services include:
- Google Ads Management: Creating and optimizing ads to reach your target audience.
- Social Media Ads: Leveraging platforms like Facebook and Instagram for targeted campaigns.
- Campaign Tracking: Monitoring performance and adjusting strategies for optimal results.
Social Media Marketing
Social Media Marketing helps build brand awareness and engage with your audience. Our approach involves:
- Content Creation: Developing engaging posts and visuals.
- Community Management: Interacting with your followers to foster loyalty.
- Advertising: Running targeted ads to expand your reach.
Content Marketing
Content Marketing is essential for establishing your brand as an authority in your industry. We offer:
- Blog Writing: Creating informative and SEO-friendly blog posts.
- Infographics: Designing visually appealing graphics to convey complex information.
Case Studies
Biscayne Homes
Marketing strategy, design, digital marketing
FVAP
Strategy, digital marketing
Couture USA
Strategy, Public Relations
Method Testing Labs
Marketing Strategy, PR, digital marketing, design
Grand Hacienda Restaurants
Marketing strategy, influencers, public relations, digital marketing
Homee
Marketing strategy, public relations
Ready for the next step?
Tailored Digital Marketing Audit
Not sure where to start? Our comprehensive digital marketing audits analyze your current strategies, identify areas for improvement, and provide actionable recommendations to enhance your online presence.
Search Engine Optimization
Complete on-page (your website) and off-page (links to your site) audit of your SEO, including site structure, keyword targeting, internal linking, content, and more.
Social Media Marketing
Analysis of completeness and effectiveness of current social media marketing efforts, including audience engagement and content.
Content Marketing
Analysis of on-site (blogs/articles) and off-site content creation efforts including content calendar and tie-ins to overall marketing strategy.
Paid Advertising
Analyze and report on existing paid digital marketing efforts across all marketing channels (Google Search, Google Display, remarketing, social media advertising) and recommendations.
We don’t do any digital marketing…will this help us?
Even if youâre not actively marketing online, conducting an audit gives you a roadmap to follow when you are ready to start your digital marketing efforts. It also helps you determine where to put your time and money.
Other reasons to analyze your digital marketing are:
- You’re spending money on digital marketing but aren’t sure how to track results
- Website traffic has dropped off
- Sales or sales leads have slowed down
- You’re unclear on whether your social media efforts are worthwhile
- You are planning to expand or grow your business
Analyzing and auditing your online marketing will provide insight into each of these areas.
Why Digital Marketing is Essential for Florida Businesses
Reach a Wider Audience
Digital marketing allows you to reach potential customers beyond your local area. By optimizing your online presence, you can attract visitors from across Florida and beyond, expanding your market reach.
Trackable and Measurable Results
One of the significant advantages of digital marketing is the ability to track and measure your efforts. From website traffic to social media engagement, you can monitor every aspect of your campaign and adjust your strategies for better performance.
Cost-Effective Strategies
Compared to traditional advertising, digital marketing offers cost-effective solutions that deliver impressive results. Whether itâs through targeted ads or organic search efforts, you can achieve your business goals without breaking the bank.
Let’s Get Your Digital Marketing On Track
How it Works
1. Fill out the form
Just complete this quick form to get started. It’s not everything we’ll need, but it gives us enough information for our strategy call.
2. We’ll schedule a strategy call
Here’s where the real works begins. We’ll send you a questionnaire prior to the call and on the call we will discuss your marketing efforts and objectives.
3. The audit begins
After our call, we will begin working on your audit. This typically takes about 10 working days. Toward the end of our work, we will reach back out to schedule a report.
4. We report back to you
On this call, we will report our findings, including areas needing improvement, what to do to improve them, and our recommendations on how you should move forward.
Start Now:
Just FYI, filling out this form doesnât obligate you to anything. Itâs just the first step for us to learn more about you. We will reach out to discuss your digital marketing audit and how to proceed.
Evoke Strategy is a digital marketing agency and much more
Based in Tampa, Florida. Serving clients nationwide.
Our team is a blend of two disciplines that coalesce for strategic marketing strategies. Our strategy and metrics for PR and digital marketing provides a unique approach to successfully launching businesses. We believe in creating a strong partnership with our clients, acting as part of your team, and being a resource upon which you can rely.
Marketing Websites We Contribute To:
Our company recently used Evoke Strategy to create and manage a Google AdWords campaign and we couldnât be happier. They were professional, easy to communicate with and most importantlyâŚthey helped us grow our business!
