Creating an effective marketing strategy may seem overwhelming with plenty of marketing platforms, various channels, and a wide range of audience segments to target with diverse messages and offers to consider. …
Importance Of Auditing Your Email Marketing Strategy
When the pandemic and economic uncertainty of 2020 changed the business world, many brands redoubled their email efforts, focusing on a channel they could control. About 36% more marketing emails than usual …
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Consumer Privacy, the (Eventual) End of Cookies, and What It Means for Marketing
Privacy is a word that’s likely to elicit different reactions from consumers versus those of us who work in marketing. The recent onslaught of data privacy legislation has left marketers contemplating what …
DIY Public Relations For Startups
Why Your Startup Needs a PR Strategy In the fast-paced world of startups, having a solid PR strategy isn't just a nice-to-have—it’s a game-changer. A well-executed PR plan can catapult your growth, attract …
Chiropractor Marketing: first-step Facebook marketing for small businesses
Check out this article on social media marketing for your chiropractic practice from Chiropractic Economics, which includes advice from our co-founder, Devon. Start with these small steps for kicking off your …
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Why Local Store Marketing Matters
Why Local Store Marketing Matters Whether you're marketing your own small business or you're a marketing professional for a large corporation, local store marketing (LSM) is a vital component of your marketing …
9 Unique Marketing Ideas for Small Businesses
Small businesses often operate with limited resources, making it crucial to maximize the impact of every marketing effort. While traditional marketing techniques are essential, exploring unique and innovative …
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Get Better Lead Generation Results
One of the biggest challenges that marketing teams face is generating quality leads that convert into sales. Whether you’re a new business or you have a well-established company, lead generation is as important …
Facebook Business News Feed Changes | How to Adapt
Facebook is overhauling their news feed and, if you rely on reaching Facebook followers from your business page, you will likely be impacted. Knowing this, we put together a plan on how to cope with these …
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How Should I Advertise My Business?
Odds are you’re inundated daily with people telling you how and where to spend your money on advertising. Some ‘guru’ or friend-of-a-friend hit it big, and you should do exactly what they did. “I’ll show you …
