Media relations is not about having good news, it is about being the source a journalist trusts enough to call first. Most organizations get this backwards: they treat reporters as a distribution channel for …
Unleash the Power of Publicity Campaigns
Publicity campaigns serve as a cornerstone for any brand seeking to establish or revolutionize its presence in the marketplace. In an era where consumers are bombarded with information from countless sources, a …
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Building Stronger Communities Through Engagement
Community engagement serves as the backbone of a thriving society, fostering connections among individuals and creating a sense of belonging. It is the process through which individuals come together to address …
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Digital PR: Steps For Building Your Brand Online
Establishing a strong online presence is a vital aspect of any successful business strategy and the options for communicating and interacting with our target audience have evolved dramatically. This is where …
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Strategic Marketing for Cannabis Brands
Cannabis brands operate in a marketing environment with more restrictions than most industries. Platform policies change, state rules vary, and many of the standard paid-media shortcuts are limited or …
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DIY Public Relations For Startups
Why Your Startup Needs a PR Strategy In the world of startups, having a solid PR strategy isn't just a nice-to-have - it’s a game-changer. A well-executed PR plan can catapult your growth, attract customers, …
How Should I Advertise My Business?
Odds are you’re inundated daily with people telling you how and where to spend your money on advertising. Some ‘guru’ or friend-of-a-friend hit it big, and you should do exactly what they did. “I’ll show you …
PR Tips: How To Get Press For Your Business
Want to rise above other businesses? Do your own PR and reach out to news outlets. Here's a quick guide to help you get started: 5 Tips for Successfully Pitching a News Story Become a news junkie. This is …
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Entering Year Two
We haven't really talked about it yet, or even celebrated it, but Evoke Strategy is so proud to have entered into our second year in business! Our first year anniversary came and went quietly - a good …
Press Release: Evoke Strategy LLC Offers Marketing Solutions to Local Businesses
Tampa-Based Evoke Strategy Offers Marketing Solutions to Local Businesses Marketing communications firm focuses on strategic solutions for local business owners Read More …
