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Case Study: Couture USA
Challenge
Couture USA, a luxury fashion reseller, sought to elevate its brand presence and drive local awareness in the Tampa Bay market. They needed a short-term, high-impact campaign to generate buzz and reach a broad audience in a very noisy media environment, competing with coverage of a presidential election and two hurricanes impacting the area.
Approach
Evoke Strategy designed and executed a concentrated media blitz focused on top-tier Tampa Bay media outlets. The goal was to maximize reach and build strong relationships with key media figures. Evoke Strategy’s strategic media campaign effectively amplified Couture USA’s brand presence in the Tampa Bay market. By securing high-quality media placements and engaging key media personalities, Evoke helped Couture USA achieve significant reach and build valuable relationships within the community.
Strategy
Evoke’s strategy centered on securing prominent placements in influential Tampa Bay media segments. This included targeted outreach to key reporters and community members to build relationships and generate excitement. The team crafted compelling story angles that highlighted Couture USA’s unique offerings, fashion expertise, and community involvement, specifically tying the campaign to “Small Business Saturday” to capitalize on the shop-local movement. Furthermore, they emphasized trend stories, such as women in business, to resonate with a wider audience and secure feature coverage. Digital syndication and online video were leveraged to extend the campaign’s reach beyond the immediate Tampa Bay area. Trackable links and calls to action were incorporated within the media placements to monitor the campaign’s impact on website traffic.
Results
- Top-Tier Media Coverage
Couture USA received excellent coverage in leading Tampa Bay media segments, exposing the brand to a large and engaged audience. - Extensive Reach
The campaign reached hundreds of thousands of households throughout Tampa Bay and nationwide through digital syndication and online video platforms. - Increased Visibility
The strategic inclusion of trackable links resulted in a measurable increase in website traffic during and following the campaign, demonstrating the effectiveness of the media blitz in driving potential customers to Couture USA’s online platform. - Long-Term Relationships
Evoke successfully built relationships and generated awareness with key reporters and influential community members, laying the groundwork for future collaborations.
