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Florida AI Visibility Research · Orlando 2026
Orlando AI Visibility Report 2026: Why Industry Matters More Than a Single City Score
When someone asks ChatGPT, Claude, Gemini or Google for a Orlando business, only a portion of the local market makes the answer. We measured that gap across 3,955 businesses in 18 industries.
The local picture
How visible are Orlando businesses in AI search?
215 of the 3,955 Orlando businesses in our benchmark appeared at least once, a visibility rate of 5.4%. Orlando is a good example of why AI visibility has to be read by industry. The citywide rate was modest, while individual categories ranged from very broad visibility to barely appearing at all.
A business can be easy to find by name and still be absent when a potential customer asks an AI system for options before they know which companies to consider. If the terminology is new, our guide to AI search optimization, AI SEO, GEO and AEO explains how this type of discovery differs from traditional search.
The industry picture
Which types of Orlando businesses appeared most often in AI recommendations?
The answer changed substantially by industry. A useful local contrast is Assisted Living at 27.8% compared with General Contractors at 1.3%.
Assisted Living
10 of 36 Orlando businesses appeared at least once.
General Contractors
7 of 522 Orlando businesses appeared at least once.
| Industry | Appeared | Businesses | Share that appeared |
|---|---|---|---|
| Home, Property & Construction | |||
| Architecture | 11 | 88 | |
| Commercial Real Estate | 12 | 92 | |
| Electrical | 10 | 82 | |
| Engineering | 9 | 165 | |
| General Contractors | 7 | 522 | |
| HVAC | 16 | 297 | |
| Pest Control | 13 | 53 | |
| Plumbing | 12 | 90 | |
| Roofing | 11 | 244 | |
| Health & Care | |||
| Assisted Living | 10 | 36 | |
| Chiropractors | 17 | 250 | |
| Dentists | 23 | 615 | |
| Veterinary Practices | 19 | 119 | |
| Professional & Business Services | |||
| Business Consultants | 5 | 219 | |
| CPA Firms | 8 | 154 | |
| Insurance | 15 | 479 | |
| Personal Injury Law | 8 | 159 | |
| Staffing & Recruiting | 9 | 291 | |
The percentages above show the share of businesses in each Orlando industry that appeared at least once in the measured AI searches.
Recommendation behavior
Does changing the search question change which Orlando businesses AI recommends?
Yes. The recommended set often changed when the buyer changed the wording of the search. For every industry, we tested a broad search for the best local options, a direct request for a recommendation and a more specific need-based search.
Pest Control recommendations were concentrated
The five most-mentioned businesses accounted for 55.9% of the recommendation mentions we observed in Orlando pest control searches.
Dentists recommendations were much more fluid
When the buyer question changed, only 7.3% of the observed business-platform appearances repeated in dentists. By comparison, Architecture was one of the more repeatable categories at 53.3%.
For a business, one successful result does not necessarily translate into consistent discoverability. The more useful question is whether the company appears across multiple buyer needs, search phrasings and AI platforms.
Google AI Overviews
How often did Google show an AI Overview for Orlando business searches?
An AI Overview appeared in 70.4% of the 54 Orlando Google searches we tested. The likelihood changed considerably depending on how the question was phrased.
Broad “best” search
AI Overview appeared in 10 of 18 searches.
Direct recommendation
AI Overview appeared in 16 of 18 searches.
Specific-need search
AI Overview appeared in 12 of 18 searches.
That matters because a local business cannot appear inside a Google AI Overview when Google does not generate one. For local discovery, visibility depends on both whether the AI feature appears and which businesses make the answer when it does.
What Orlando businesses can take from this
Being easy to find by name is not the same as being discoverable before a buyer knows who to search for.
The Orlando data points to a practical shift in search. Buyers can now ask an AI system for a shortlist before they ever visit a company website or type a business name into Google.
That makes AI visibility a different kind of discoverability problem. Businesses need clear information about who they are, what they do and where they operate, but they also need credible signals across the wider web that support those claims.
If you want the broader framework behind that work, see our guide to what AI search optimization is and how it differs from traditional SEO. If you are looking at the problem for your own company, our AI search optimization and AI visibility services explain how we measure the gap and work to improve it.
Florida AI Visibility Research
Part of a broader look at how Florida businesses are discovered in AI search
Evoke Strategy’s Florida AI Visibility research looks at AI-assisted business discovery from two perspectives: across major industries statewide and within individual local markets. The program examines which businesses appear, how consistently they surface and how recommendation patterns change across platforms and buyer questions.
The Florida AI Visibility research hub is the central home for the program as new studies are published.
Methodology
How was Orlando AI visibility measured?
We tested 18 Orlando industries across ChatGPT, Claude, Gemini and Google AI Overviews. For each industry, we ran three local buyer-style searches: a broad search for the best local options, a direct recommendation request and a more specific need-based search. That produced 12 searches per industry and 216 Orlando searches overall.
The benchmark included 3,955 businesses located in the City of Orlando that met the study’s industry and operating-status rules. When an AI system recommended a business, we matched it back to that frozen local benchmark. Legitimate local businesses that appeared in AI answers but were not in the starting database were tracked separately rather than added after the fact.
How to read the numbers: this research measures appearance in the tested AI recommendations. It is a measure of discoverability, not a judgment about business quality.
Get the full Orlando AI Visibility Report
The report includes the complete local findings, methodology and additional context behind the numbers.
Questions about AI visibility and the Orlando research
What does AI visibility mean for a Orlando business?
AI visibility describes whether a business appears when people use AI systems to research, compare or ask for local recommendations. It looks beyond whether someone can find the company by name and asks whether the company surfaces before the buyer knows which businesses to consider.
What is AI search optimization?
AI search optimization is the work of improving how clearly and consistently a company is understood by AI systems so it has a better chance of appearing in generated answers, citations and recommendations. Read our AI search optimization guide for a fuller explanation of AI SEO, GEO, AEO and AI visibility.
Which AI platforms were included in the Orlando study?
We tested ChatGPT, Claude, Gemini and Google AI Overviews. Each platform was tested independently using the same three buyer-style search types across the 18 Orlando industries.
Why does AI visibility vary so much by industry?
The number of local businesses differs by industry, AI systems return relatively short recommendation lists, and recommendation behavior changes by category and buyer question. In Orlando, that produced a wide spread between categories such as assisted living at 27.8% and general contractors at 1.3%.
Where can I see Evoke Strategy’s other Florida AI visibility research?
Visit the Florida AI Visibility research hub for statewide industry research and local-market studies as they are published.
