Drive Awareness, Traffic, AND Authority
We merge the storytelling power of public relations with the precision of technical SEO. We don’t just “get links” – we secure high-impact news coverage that elevates your brand, drives referral traffic, and signals authority to search engines.
What is Digital PR? (And How We Do It Differently)
To many agencies, Digital PR is just “link building” – getting a link on a random site to trick Google. We define it differently.
Digital PR is online news coverage. It connects the credibility of traditional PR with the measurability of SEO. We don’t chase algorithms; we secure real placements in the publications your customers actually read. The result isn’t just a backlink – it’s brand awareness, qualified traffic, and search authority, all in one.
Powered by Full-Funnel Digital PR™
Most PR stops at “Brand Awareness.” Our campaigns are powered by our proprietary Full-Funnel Digital PR™ framework. We align every pitch with your wider marketing goals to ensure your coverage works harder:
- Top of Funnel: Maximum Visibility & Awareness.
- Middle of Funnel: SEO Authority & Referral Traffic.
- Bottom of Funnel: Lead Generation & Sales.
Beyond Backlinks: Our Digital PR Tactics
We don’t spam journalists with generic requests. We create news that demands coverage.
- Link Reclamation: We identify where your brand has been mentioned but not linked (unlinked mentions) and turn those “dead” citations into valuable SEO assets.
- Data-Driven Storytelling: We analyze industry trends and proprietary data to create reports and studies that journalists want to cite.
- Newsjacking & Expert Commentary: We monitor the news cycle to insert your executives into breaking stories, positioning them as industry thought leaders.
- Content Syndication: We ensure your story doesn’t just live on one site—it travels across social, newsletters, and syndication networks for maximum reach.
Enhance Credibility
Showcase your expertise through credible coverage and third-party validation on trusted publications, blogs, and media outlets.
Expand Reach
Reach new audiences with stories that travel. Share your brand message across social media, online news, and influencer channels that reflect your voice.
Engage Audiences
Connect with your customers through interactive campaigns, influencer partnerships, and storytelling that inspires engagement and loyalty.
How Evoke Strategy Helps
Digital PR Strategy & Services
Ready to Make News?
Stop pitching into the void. Let’s build a Digital PR campaign that gets you seen, cited, and ranked.
- Identify stories that resonate with your audience
- Secure impactful media coverage
- Amplify content across multiple digital touchpoints
- Measure performance with clear, actionable insights
We position your brand strategically and authentically to drive success in a competitive digital world.
Download the Digital PR Guide
See how Evoke Strategy uses Digital PR to gain exposure and build businesses.
Our Digital PR Guide includes:
- Real-world examples and case studies
- Proven frameworks for outreach and storytelling
- Practical ways to turn PR wins into measurable growth
Frequently Asked Questions
Traditional PR focuses on brand awareness (TV, Print, Radio). Digital PR focuses on building online authority. We use Digital PR to secure placements that include high-quality backlinks to your website. These links signal trust to Google, which directly improves your organic search rankings and Domain Authority (DA).
Backlinks from reputable news sites and industry blogs are one of the top ranking factors for Google. Our Digital PR campaigns earn these links naturally by creating newsworthy stories, data studies, and expert commentary that journalists want to cite. This drives referral traffic and boosts your site’s overall authority.
This is our proprietary framework. Most agencies stop at “Brand Awareness” (Top of Funnel). We go further by connecting PR coverage to “Search Visibility” (Middle of Funnel) and “Lead Generation” (Bottom of Funnel). We ensure every story we pitch has a measurable impact on your digital growth.
