The Million-Dollar Question Nobody's Asking Let me tell you about a conversation that happened in a boardroom last month. The Marketing Director was presenting quarterly results. Then she got to PR: …
The Great Measurement Gap: Why Traditional PR ROI Fails
Note: This article explores the historical challenges of measuring public relations. If you are looking for the solution - a step-by-step framework to track revenue - read our guide on PR Attribution Models …
Continue Reading about The Great Measurement Gap: Why Traditional PR ROI Fails
PR Attribution Models: The PR to Pipeline™ Evolution
From Outdated Metrics to Revenue Attribution While paid media has relied on multi-touch attribution for years, Public Relations has finally entered its own data revolution. We are moving beyond "Clip …
Continue Reading about PR Attribution Models: The PR to Pipeline™ Evolution
The Full-Funnel Digital PR™ Playbook
How to Turn One Piece of Coverage Into 50 Business Opportunities Here is the scenario that plays out in marketing departments everywhere: Your team lands an incredible feature story. Everyone celebrates. You …
