The step-by-step framework used by companies to plan and implement measurable PR strategies.
Most companies jump into PR without a strategic foundation – and wonder why they can’t measure results. The difference between PR that drives pipeline and PR that just generates coverage is strategic planning.
Our Full-Funnel Digital PR™ Strategic Planning Guide gives you the exact framework we use with clients to design measurable PR strategies. This isn’t theory – it’s the proven methodology that’s helped companies in Construction, Manufacturing, B2B Technology, and Professional Services turn PR coverage into trackable revenue.
What’s Inside the Guide:
- Phase-by-Phase Implementation Framework – The exact 4-phase process for building Full-Funnel Digital PR™
- Readiness Assessment Checklist – Evaluate your current foundation and identify gaps before you start
- Technology Stack Planning – Complete guide to the tools and platforms you’ll need
- Budget Planning Worksheets – Realistic cost estimates and ROI projections for your industry
- Success Metrics Framework – The KPIs that actually matter for measuring PR-to-pipeline impact
- Risk Assessment & Mitigation – Common implementation challenges and how to avoid them
- Timeline Templates – Realistic implementation schedules based on company size and complexity
Who This Guide Is For:
- Marketing Leaders planning to implement measurable PR strategies
- PR Professionals who need to prove business impact and ROI
- Business Owners evaluating PR as a growth channel
- Agencies looking to add Full-Funnel Digital PR™ to their services
What Makes This Different: Unlike generic PR guides, this framework is built specifically for B2B companies that need to prove ROI. Every recommendation is based on real implementation data from companies with $5M-$500M+ in revenue across our target industries.
Get Your Free Strategic Planning Guide:
Enter your information below to download the complete Full-Funnel Digital PR™ Strategic Planning Guide (PDF, 17 pages)
Privacy Note: “We respect your privacy. Your information will only be used to send you the guide and relevant Full-Funnel Digital PR™ insights. Unsubscribe anytime.”
