Activate Your PR. Accelerate Your Pipeline.
Turn your best media coverage into a measurable, evergreen revenue engine.
You’ve secured the Tier-1 feature. The messaging is perfect. The positioning is strong. But 48 hours later, the traffic flatlines.
Stop letting 90% of your PR value fade away. Full-Funnel Digital PR™ amplifies your coverage to generate leads, pipeline, and measurable ROI for months, not days.
The Gap Between Coverage and Conversion
Traditional PR is essential for building your brand foundation: credibility, narrative, and awareness. But in today’s complex B2B landscape, awareness alone rarely triggers a direct sale.
Here is the standard lifecycle of a press hit:
Step 1
Secure great industry coverage
Step 2
Post about it on social media & website
Step 3
Wonder about the long-term business impact.
The Opportunity Cost:
When coverage is secured, the job is only half done. Without a system to capture and nurture the attention that coverage generates, you rely entirely on the prospect to take initiative. We close the loop. We take the credibility your PR team works hard to secure and ensure it reaches the right decision-makers – again and again – until they are ready to convert.
Why PR is Disconnected from Pipeline
Traditional PR has always worked for what it was designed to do: build credibility, shape narratives, and secure valuable media coverage. These fundamentals remain as important as ever.
But today’s business landscape demands more. With longer sales cycles, more complex buying committees, and increased competition for attention, companies need to maximize every marketing investment.
Here’s what the most successful companies have discovered: the real opportunity isn’t in getting better coverage – it’s in tracking & systematically amplifying the coverage you secure.
The gap isn’t in the PR itself – it’s what you do before and after the coverage is secured.
This is why most companies struggle to prove PR’s business impact – because they stop at coverage, not conversion.
What is Full-Funnel Digital PR™?
The best companies don’t just get featured – they systematically turn that coverage into business pipeline.
Full-Funnel Digital PR™ doesn’t replace traditional PR; it supercharges it. Think of it as adding a performance marketing engine to your existing PR foundation. We take your strongest media placements and systematically amplify them through paid and organic channels to generate measurable business results.
The result? PR coverage that generates measurable business impact for months, not days.
Why Full-Funnel Digital PR™ Works
The Science Behind the Results
Credibility Multiplier
Traditional PR creates trust. We multiply that impact. When prospects see your coverage in a respected publication, they develop initial trust. We then ensure that same coverage appears across multiple touchpoints – LinkedIn, display, email – compounding that credibility without diminishing authenticity.
Precision Targeting
Don’t wait for them to find you. While traditional PR casts a wide net, we add a layer of precision. We use data to identify your Ideal Customer Profile (ICP) and ensure your best press coverage appears directly in their feeds. You aren’t hoping they read the publication; you are guaranteeing they see the feature.
Conversion Optimization
Bridge the gap between reader and lead. Most press coverage links to a homepage, where visitors often get lost. We create dedicated paths that bridge the gap between the news story and your offer. By using specific landing pages and retargeting workflows, we nurture readers who engaged with your coverage, guiding them naturally toward a sales conversation.
Stop Guessing. Start Measuring.
From Brand Awareness to Business Impact.
You need both “Foundation” metrics and “Engine” metrics to understand the full ROI of your strategy. We provide the data that connects reputation to revenue.
Traditional PR Metrics
What Everyone Measures:
While valuable and worth tracking, these metrics don’t correlate with business results.
Full-Funnel Digital PR
Business Impact Measurements:
Is Your Company Ready to Multiply Its PR Investment?
If you are consistently securing coverage but struggling to prove its bottom-line value, Full-Funnel Digital PR™ is the missing piece of your strategy.
What the most successful companies are seeing:
- Evergreen Impact: One piece of coverage generating leads for 6+ months.
- Lower CAC: Acquiring customers more efficiently than cold outbound.
- Measurable Revenue: Clear attribution linking press hits to closed-won deals.
Get Your Full-Funnel Digital PR™ Strategy Session
Book a 45-minute strategy session where we’ll:
The PR to Pipeline™ Methodology
Articles & Guides on using PR + Digital to drive bottom-line impact
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