Why Local Store Marketing Matters Whether you're marketing your own small business or you're a marketing professional for a large corporation, local store marketing (LSM) is a vital component of your marketing …
9 Unique Marketing Ideas for Small Businesses
Small businesses often operate with limited resources, making it crucial to maximize the impact of every marketing effort. While traditional marketing techniques are essential, exploring unique and innovative …
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Get Better Lead Generation Results
One of the biggest challenges that marketing teams face is generating quality leads that convert into sales. Whether you’re a new business or you have a well-established company, lead generation is as important …
Facebook Business News Feed Changes | How to Adapt
Facebook is overhauling their news feed and, if you rely on reaching Facebook followers from your business page, you will likely be impacted. Knowing this, we put together a plan on how to cope with these …
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How Should I Advertise My Business?
Odds are you’re inundated daily with people telling you how and where to spend your money on advertising. Some ‘guru’ or friend-of-a-friend hit it big, and you should do exactly what they did. “I’ll show you …
B2B – Getting Leads for Your Business
Service businesses can struggle through growth periods. Without an outbound sales force, or a list of potential contacts, options are fairly limited. One company found a unique way to ramp up their inbound …
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PR Tips: How To Get Press For Your Business
Want to rise above other businesses? Do your own PR and reach out to news outlets. Here's a quick guide to help you get started: 5 Tips for Successfully Pitching a News Story Become a news junkie. This is …
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Are You Automating With Zapier?
If you're not yet familiar, Zapier connects all your disparate web services, handling tasks that you would normally do manually. There are tons of great articles on using Zapier to help automate your …
How To Market Your Business Online
Struggling to market your local business online? We created this handy infographic to help get you started! Don't want to read the infographic? Scroll down for the summary: Get a Website - make it mobile …
The Value of Creating & Updating a Strategic Plan
As we closed out 2015 and looked forward to 2016, we took some time to assess the year behind and plan ahead. One step in looking forward was to create a new strategic marketing plan. Yes, we’re a marketing …
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