Evoke Strategy
PR & Digital Marketing That Drives Results
Establishing a strong online presence is a vital aspect of any successful business strategy and the options for communicating and interacting with our target audience have evolved dramatically. This is where …
Continue Reading about Digital PR: Steps For Building Your Brand Online
Having a strong online presence is essential for businesses to succeed. Digital PR is a powerful tool that can help enhance your brand's visibility, credibility, and reputation in the digital space. By …
Continue Reading about Unleashing the Power of Digital PR: Elevate Your Online Presence
Creating an effective marketing strategy may seem overwhelming with plenty of marketing platforms, various channels, and a wide range of audience segments to target with diverse messages and offers to consider. …
Facebook is overhauling their news feed and, if you rely on reaching Facebook followers from your business page, you will likely be impacted. Knowing this, we put together a plan on how to cope with these …
Continue Reading about Facebook Business News Feed Changes | How to Adapt
Jo-Anne Peck; Shed Designer, Historic Preservation Consultant and owner of Preservation Resource, Inc. and Historic Shed Who knew that sheds and historic preservation could come together to build a successful …
Continue Reading about Six on Success, Jo-Anne Peck, Historic Shed and Preservation Resource
I have a confession. In the last couple of weeks I’ve found I’ve fallen prey to exactly what I advise others against – focusing only on day-to-day tasks instead of your own marketing goals. Now that’s not to …
Online reviews are crucial to marketing your local business. In a 2013 study, 79% of consumers said they trust online reviews as much as recommendations from family and friends. Getting more (positive) reviews …
For years we’ve seen social media grow from a place to get news about our friends to a place to get news about the world. When I think back to significant media events in the past, the Challenger explosion, …
Continue Reading about Is there still a place for traditional PR?
Most local businesses know the importance of Yelp in driving customers to their location, but they typically aren't aware of what value Yelp can add to their business. According to a 2013 study, Yelp …
Social media has quickly become ubiquitous and completely integrated into most people's lives. With the advent of smartphones and apps, everyone can update their status, post a tweet or share images and videos …
Continue Reading about Is Social Media Important To Your Business?
