Evoke Strategy Cultivates Growth for Method Testing Labs

Challenge

Method Testing Labs, a cannabis testing facility for medicinal marijuana, aimed to build brand awareness and secure direct sales opportunities within a competitive and emerging market.

Approach

Evoke Strategy’s targeted PR program established Method Testing Labs as a prominent player in the cannabis testing industry. By building local brand awareness, securing industry recognition, and fostering leadership visibility, Evoke empowered Method to achieve significant brand growth and pave the way for national expansion.

Solutions

Evoke Strategy partnered with Method Testing Labs to develop a comprehensive PR strategy with a three-pronged approach:

Local Market Awareness: Establish Method as a trusted resource within the local Florida medicinal cannabis community.

Industry Recognition: Generate awareness and build credibility within the broader cannabis testing industry.

Leadership Profiling: Position Method’s leadership as thought leaders and experts in the field.

Strategy

Evoke crafted a compelling brand message that resonated with both local stakeholders and industry professionals. Utilizing their media expertise, Evoke secured strategic placements for Method across various channels:

Local Media Relations: Secured coverage in relevant local publications and news outlets.

Industry Media Outreach: Targeted industry publications and cannabis-focused media for articles and interviews.

Leadership Visibility: Developed and implemented a strategy to position Method’s leadership as key figures within the industry through press releases, media pitches, and potential speaking engagements.