Reach Your Audience Where They Watch with Streaming & Video Advertising (CTV/OTT)
The way audiences consume video has fundamentally changed. Streaming and video advertising via Connected TV (CTV) and Over-The-Top (OTT) platforms allow you to deliver highly targeted, engaging video ads directly to viewers within their favorite shows and channels. Evoke Strategy helps you leverage these powerful platforms to ensure your brand captures attention where your audience is most engaged.
Struggling to Connect with the Modern, Cord-Cutting Viewer?
As traditional TV viewership continues to decline, many businesses find it challenging to:
- Achieve significant reach with traditional broadcast or cable TV advertising.
- Effectively target specific audience segments across disparate streaming platforms.
- Avoid wasted ad spend on broad, untargeted video campaigns.
- Clearly measure the impact and ROI of their video advertising efforts.
- Seamlessly integrate video advertising into their broader digital marketing strategy.
Without a strategy tailored to today’s streaming habits, your brand risks being unseen by a growing segment of consumers.
Targeted Video Advertising for Maximum Impact & Engagement
Evoke Strategy helps you harness the full potential of CTV and OTT advertising to connect with your audience in meaningful and measurable ways:
Precision Audience Targeting
Leverage advanced data (demographics, interests, viewing behaviors, geographic location) to deliver video ads to the right viewers on the right platforms.
Cross-Platform Expertise
Plan and manage ad placements across leading CTV/OTT streaming services, apps, and channels to ensure maximum relevant reach.
Engaging Video Ad Creative Guidance
Advise on best practices for creating compelling video ads optimized for streaming environments that capture attention and drive action.
Strategic Campaign Management
Handle all aspects of your CTV/OTT campaign, from initial strategy and media planning to ad placement, real-time monitoring, and ongoing optimization.
Comprehensive Performance Metrics & Reporting
Monitor key metrics such as impressions, video completion rates (VCR), click-through rates, conversions, and audience reach to measure ad effectiveness and demonstrate value.
Integration with Overall Marketing Goals
Align your video advertising efforts with your broader marketing strategy for a cohesive and amplified brand message.
Ready to take your video advertising to the next level and reach audiences where they are most engaged? Let’s create a streaming and video advertising strategy that puts your brand front and center.
Engage Viewers with Precision, Impact, and Measurable Results
With a strategic CTV/OTT advertising campaign from Evoke Strategy, you’ll achieve:
- Increased brand visibility and awareness by placing your brand on popular, high-engagement streaming platforms.
- Enhanced targeting capabilities to reach high-value audiences with precision, based on rich data insights.
- Better engagement with ads tailored to viewers’ content preferences and online habits.
- Measurable results that demonstrate ROI and the success of your video advertising campaigns.
- A modern, scalable advertising solution that keeps pace with evolving viewer trends and media consumption.
