Strategic Outreach & Media Placement To Get You Published
Great stories often go unnoticed without the right access. We move beyond the “spray and pray’ method of generic press blasts, utilizing a data-backed strategy to target the specific journalists and editors who cover your niche. By combining our direct lines to the media with a customized narrative for your brand, we ensure your story doesn’t just get sent – it gets picked up.
15+ Years of Media Experience On Your Side
To get news coverage, you have to truly understand the newsroom. We have been pitching reporters across the country for more than 15 years. We don’t just know their names; we know their preferences. From identifying the hook to securing the placement, we build campaigns that position you as an indisputable industry expert.
- Speed: We know the deadlines, so we never miss a breaking opportunity.
- Trust: Editors open our emails because they know we don’t send spam.
- Insight: We know exactly which producers prefer phone calls versus emails.
- Relevance: We filter stories internally so we only pitch what will stick.
Targeting the Right Media Mix
We don’t believe in sending a press release and hoping it sticks. We carefully select media outlets based on your specific business goals. A successful campaign requires a multi-channel approach:
- National Business Press: For brand credibility and major visibility.
- Industry Trade Publications: To reach your direct buyers and peers.
- Local & Regional Media: To dominate your immediate market.
- Digital Blogs & Influencers: For SEO value and niche targeting.
Full-Cycle Support: From Pitch to Interview
Securing the interest of a reporter is just the first step. We manage the entire lifecycle of the story to ensure you look your best:
- Media Training: Prepping your spokesperson on exactly what to say (and what not to say).
- Follow-Up Strategy: Persistent, value-driven follow-ups (no spamming).
- Interview Coordination: Managing logistics and deadlines.
The ROI of Third-Party Credibility
Media relations raises awareness, but more importantly, it builds trust. An ad is something you say about yourself, a news story is what a trusted third party says about you. That implied credibility shortens sales cycles and builds brand equity that paid advertising simply cannot match.
Our Core Media Services:
- Message Development: Identifying and developing key talking points.
- Storytelling: Crafting news – not sales – stories that journalists want.
- List Building: Identifying target media and curating custom contact lists.
- Press Kits: Developing backgrounders, fact sheets, and bios.
- Content Distribution: Writing and distributing press releases and media alerts.
- Proactive Pitching: Conducting outreach via email and phone.
- Spokesperson Prep: Media training and interview preparation.
- Content Syndication: Identifying opportunities to give news coverage “legs” on social and web.
How Can Evoke Help?
Ready to Get Press?
Jumpstart Your Media Through Proven Tactics
We craft a media relations strategy to meet your needs. Let us help you hone your key messages, build compelling stories, and prepare you to talk to the press.
Frequently Asked Questions
We act as your direct line to journalists. Instead of generic press blasts, we identify specific reporters in your niche, craft custom story angles, and manage the entire pitching process to secure news coverage in national, trade, and local publications.
Yes. Our services include media training to prepare your executives for interviews. We teach you what to say, how to stay on message, and how to handle tough questions before you ever get on the phone with a reporter.
We target a mix of media based on your business goals. This includes top-tier national business press (like Forbes or WSJ), industry-specific trade publications, local news outlets, and influential digital blogs.
