We’re Your Online Advertising Agency
Comprehensive digital marketing agency, going far beyond basic website design. We help you claim your space on the internet and drive targeted, qualified visitors to your business. From SEO, PPC, SEM and more, Evoke Strategy helps you win customers through online marketing.
How It Works
We create and manage digital campaigns across social media – Facebook, LinkedIn, Twitter, Instagram – and Google AdWords, to be as effective as possible. We go where your customers are. We build campaign-specific pages, landing pages, for each campaign effort, and track ROI down to the individual ad and click.
But There’s More…
Simultaneously, we optimize your website for search engine traffic, to ensure you can be found online, for the reasons you want to be found. We ensure your site is error-free and fully compliant with search engine policies.This includes setting up Google Local/Maps, social media properties and online directories. Additionally, we optimize your website content in order to help you achieve better, more relevant search engine traffic.
Moving Forward
After this, we can focus efforts on off-site SEO, content marketing and outreach and social media marketing efforts, providing you with integrated and comprehensive digital marketing coverage.
What Does This All Mean?
Search Engine Marketing
Search engine marketing or SEM is a combination of organic and paid marketing efforts. Viewing your online marketing efforts from a higher level, by encompassing both SEO and Pay-Per-Click (PPC) advertising into SEM, will result in a better strategy, better results and an improved ROI. There are many different ways to approach a search engine marketing strategy, and many online tools available. Often, the search engines themselves provide some of the better tools. By combining SEO and PPC, you can effectively control your budget by not paying for clicks that you would have received from organic search results.
Pay-Per-Click Advertising
Pay-per-click is a type of performance-based advertising, whereby the advertiser is paying only for clicks on their ad. There are many online advertising platforms, but the major players are Google AdWords and Facebook. Advertising on search engines is the more traditional PPC option, while advertising on social sites is a component of social media marketing. Creating, optimizing and managing an effective cross-channel PPC campaign can be daunting for a new advertiser. It is very easy to run through your budget, have little results and no data to assist in optimizing. The key in developing an effective PPC campaign is in research, testing, tracking and optimizing. You must put in place the mechanism to track your results to know what is, and is not, working. And you need to be prepared to spend some time and money to learn what will work for your client base.
How Can Evoke Help?
How We Work With You
- We will first meet to discuss your digital marketing and business objectives.
- Then we will analyze and address any technical or design concerns on your website. This includes website analytics, tracking, optimization, content updates and CRM/eCommerce integration.
- Next, depending on the direction we take, we will begin creating additional web pages for your site or modifying existing pages/content.
- Beyond that, we will either assume management of, or create, your advertising accounts and begin managing your online advertising campaigns.
- Next steps are to continue to analyze, refine and expand your digital efforts to the level that you need.
