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Case Study: Biscayne Homes
Challenge
In May 2019, Biscayne Homes, a Florida home builder with ambitious goals, approached Evoke Strategy. They had a single model home, a limited team, and a vision to become the state’s leading luxury home builder.
Approach
Evoke Strategy’s comprehensive approach transformed Biscayne Homes. Through strategic branding, digital marketing, and sales enablement, Evoke helped Biscayne achieve its ambitious goals, leading to significant revenue growth, market leadership, and ultimately, a successful acquisition.
Solutions
Evoke Strategy partnered with Biscayne Homes on a multi-faceted approach:
- Brand Messaging & Positioning: Evoke crafted a brand message that resonated with Florida’s luxury homebuyer market.
- Digital Marketing Strategy: A comprehensive digital marketing strategy was developed to build brand awareness and generate qualified leads for the sales team.
- Website Optimization: Evoke collaborated with Biscayne Homes’ web designer to optimize their website for lead generation.
- Sales Collateral Development: Evoke created all sales collateral, including brochures and spec sheets, that aligned with the established brand identity.
Results
- Lead Generation
Over 5 years, Evoke’s strategy resulted in over 40,000 qualified buyer leads, over 7,000 social media followers, and an email database of over 45,000 buyers and agents. - Revenue Growth
Biscayne Homes experienced significant revenue growth, reaching $60 million annually. - Market Leadership & Acquisition
Biscayne Homes solidified its position as a premier Florida luxury home builder, culminating in their acquisition by a national home builder.
