Evoke Strategy Orchestrates Culinary Buzz for Grand Hacienda Restaurant Group

Challenge

Grand Hacienda, a successful restaurant group in Tampa and St. Pete, Florida, was facing a two-pronged challenge. They were planning a brand new concept, that needed a splashy introduction, while simultaneously aiming to boost awareness for their established Grand Hacienda restaurants. Additionally, the restaurant group’s owners maintained a low profile, and public recognition of their experience and expertise was lacking.

Approach

Evoke Strategy’s strategic media relations, influencer marketing, and targeted advertising successfully launched the new concept, and boosted awareness for the Grand Hacienda restaurant group. By showcasing the owner’s story, Evoke further strengthened the connection between the restaurants and the local community.

Solutions

Evoke Strategy implemented a comprehensive media and influencer outreach campaign to achieve the following:

Owner Storytelling: Highlight the owner’s unique story and extensive experience as a local restaurateur, fostering a deeper connection with the community.

New Concept Launch: Generate excitement and introduce the new concept through strategic media placements.

Grand Hacienda Awareness: Increase brand awareness for the existing Grand Hacienda restaurants and their new location.

Strategy

Multi-Channel Media Relations: Secured media coverage across major local networks, including cooking segments on morning shows and in-depth restaurant features.

Influencer Marketing: Partnered with relevant influencers to generate ongoing social media buzz and positive reviews.

Paid Advertising: Managed both traditional and digital advertising campaigns to amplify reach.

Owner Visibility: Implemented targeted outreach to showcase the owner’s story and expertise.